Tagged in: 上海419品茶论坛

FOLIO Show Keynote Reinventing the Magazine Launch

first_imgThe success of Food Network Magazine is well known: In just over one year (and nine issues), the magazine’s rate base jumped from 400,000 to 1.25 million as of its July/August 2010 issue. The debut issue in late 2008 boasted 73 percent sell-through on the newsstand and prompted the second largest blow-in card response in Hearst history, after O The Oprah magazine. Profitability is “within view.”But, perhaps even more significant is how the launch of Food Network Magazine is redefining how Hearst approaches new launches and its existing print titles, chief marketing officer Michael Clinton told 500 publishing executives during the opening keynote at the 2010 FOLIO: Show this morning. “This was a sea change in how to launch a new magazine,” Clinton said. “In the old days, you would hire 50 people and invest in a huge PR push. That model today is irrelevant.” Subhed: Building Circulation at Half the Cost About 50 percent of Food Network Magazine subscriptions come from digital tools, which cost half what the traditional circ build-up used to cost, according to Clinton. Hearst is also conducting syndication deals with online providers such as AOL through which 90 percent of the acquired subscribers weren’t Hearst customers before. “As time goes on, almost all of circulation will be acquired by digital tools, although that’s not to say we won’t do direct mail or blow-in cards,” Clinton said.The Food Network Magazine seeks a balance between a large rate base and smart growth. “We’re pushing the future model of circulation and testing higher prices on the newsstand,” said Clinton. “The future of magazines will require an ABC statement that is Platinum and shows ‘wantedness’ of the magazine. At the same time—let’s not chase rate base. We don’t have to be the biggest just for bragging rights but there is room for organic growth.” The Food Network Magazine launch also ushered in a complete process and workflow change including shorter production cycles, in-house design and digitization of ad materials through ad portals, which Clinton said cost 50 percent to 70 percent less than with past launches. Food Network Magazine also has the smallest magazine staff within Hearst.While Hearst is aggressively seeking new digital outlets and a new model for print, success ultimately depends on the editorial concept regardless of the channel, according to Clinton. “We can spend all day talking about new approaches and new models but it comes back to the editorial idea.”last_img read more

iPhone 11 launch is coming Heres what we expect

first_img Apple Now playing: Watch this: Sprint $999 Review • iPhone XS review, updated: A few luxury upgrades over the XR 0 null Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors $999 Aug 31 • Your phone screen is gross. Here’s how to clean it See It Viva Tung/CNET In this week’s Apple Core roundup, we recap the new features we’re expecting to see on Apple’s next batch of iPhones in September, and discuss how Apple is betting big on 5G with its billion-dollar acquisition of Intel’s modem business. We also break down the latest rumors about the next MacBook Pro, Apple Watch and Apple’s mixed-reality headset. Boost Mobile Mentioned Above Apple iPhone XS (64GB, space gray) See It reading • iPhone 11, 11R and 11 Max: What we expect from Apple in September Best Buy CNET may get a commission from retail offers. $999 $999 Preview • iPhone XS is the new $1,000 iPhone X Aug 31 • Verizon vs AT&T vs T-Mobile vs Sprint: Choose the best 5G carrier Share your voice Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? • Three new iPhones coming in September It seems as if there’s a fresh batch of rumors about the next iPhones every week, and the fact that they’re all starting to sound repetitive means their debut is likely getting close.A report from 9to5 Mac this week paints a picture of all the changes (or lack thereof) we can expect in the iPhones. Citing people who’ve apparently already seen the new phones, the report backs up most of what we already heard about the iPhones, but adds a few more tidbits to the mix. The three new iPhones, for example, will look pretty similar to the 2018 models, and are rumored to have the same screen size as the previous iPhones: 5.8, 6.1 and 6.5 inches. They’ll also have the same resolution and same screen technology: OLED on the XS and XS Max sequels and an LCD screen on the followup to the XR. They’ll still have Face ID with the True Depth front camera and the notch will be the same size. The only difference pointed out by 9to5mac is that Apple might get rid of 3D Touch and the front-facing camera on the 2019 iPhones will have slow-motion video recording. There was no mention on whether or not they’ll have in-screen fingerprint scanners, as previous rumors suggested. On the back will be a new large square camera bump on all three versions of the 2019 iPhone. In addition to the traditional wide-angle and telephoto from previous years, the XS and XS Max sequels will have a new ultrawide angle sensor. The XR will likely only have a wide and ultrawide camera, and will continue to use software to create the portrait mode effect.The report says the new phones will also get a new feature called “Smart Frame,” too. This feature uses the new lens to capture additional content around your photo (for stills and videos). That information is stored for a limited time so you can go back and expand the margins of the frame if you left someone or something out of the shot. The report also backs up rumors about a larger battery, a new and more powerful A13 processor and two-way charging, similar to the Galaxy S10 phones. Other rumors not mentioned by 9to5’s new report suggests that  the iPhone 11R will be available in lilac and green, two new colors that would replace last year’s coral and blue options. The phones will also  sport a new circular mute switch on the side, similar to iPads and that they’ll keep the traditional Lightning port (not USB-C).Apple buys Intel’s modem business Apple could soon be making 5G chips for future iPhones in-house, especially since the 2020 iPhones are already rumored to be the first 5G iPhones with Qualcomm’s 5G chips.That’s because Apple announced it signed an agreement to purchase most of Intel’s smartphone modem business, valued at roughly $1 billion. This comes after a two-year legal battle over patent licensing that the company had with Qualcomm. The companies reached a multiyear chip supply agreement with that would allow Apple to use Qualcomm modems in their phones. Buying the business from Intel would mean they get more  patents and the personnel support of Intel’s modem team, which gives Apple a leg up to end its reliance on companies like Qualcomm for similar technology.  New MacBook Pro coming this yearApple’s recent updates to its MacBook lineup haven’t ruled out a possibility of getting yet another one before the end of the year. According to Chinese site The Economic Daily News, Apple is gearing up to launch a high-end 16-inch laptop with a 3,072×1,920-pixel LCD display (up from the 2,880×1,800 pixels in the current 15-inch MacBook Pro) as early as October.Other potential updates include a better processor and a new keyboard that would use a new scissor switch mechanism in place of Apple’s troubled butterfly switch keyboard, which has caused many mishaps for the company. But the upgrades won’t come cheap — the cost of the new MacBook pro would rise to $3,000, according to the report. The report also mentions an update to the 13-inch MacBook Pro and Retina screen MacBook Air.The Apple Watch may get a new screen in 2020The Apple Watch may get a different screen next year. Another report by The Economic Daily News says Apple will switch from a traditional OLED display to a microLED display on next year’s Apple Watch. Aside from being brighter, microLED technology makes the screen more energy efficient and potentially improve battery life. Improved battery life would mean Apple could finally add a native sleep tracking app to the Apple watch. Apple’s latest patent hints at new hardware Just when we thought Apple might be putting on the brakes for its AR/VR glasses project, we have new reason to believe it’s still a go.apple-gafas-ra-ar-glasses-concept-patent Martin Hajek/iDropNews Apple filed for a patent for a mixed-reality system, which includes a head-mounted display capable of showing augmented and virtual reality, and a controller. The headset would include multiple sensors to track the user’s facial expressions as well as the environment around them, while the controller would have at least one (if not two) built-in processors of its own. Apple has reportedly been working on launching AR or mixed-reality glasses with an 8K display by 2020, but a recent report in DigiTimes suggested that the company halted the project because the glasses themselves were nowhere near completion, and weren’t at the price point Apple needed to make them attractive to consumers. The patent proves Apple is still very much interested in the space, but it may take a bit longer for the actual product to become a reality.  Phones Apple iPhone XS See All See It Three new iPhone 11 models coming in September, rumor… 8:10 Tags See it Rumors Intel Applelast_img read more

Delhi Police Commissioner graces badge ceremony at DPS

first_imgThe Chief Guest Amulya Patnaik, Delhi Police Commissioner, along with three Deputy Commissioners, visited Delhi Public School, R K Puram for the Annual Scholar Badge Ceremony for Class XI. Organised around the theme ‘Celebrating Life’, it was a much-awaited event to recognise the academic and co-curricular excellence of students with accolades.The Principal began her welcome address by praising the backbone of the society: Parents, teachers, and the police. She said that the most suitable person as the Chief Guest was the Commissioner, who is also the father of an alumnus of the school. She narrated an anecdote about privileged people, who shop in a mall, whining about the items that they could not buy; while on the other hand, a few street children, who had practically nothing with them, were still cheerful. Also Read – Add new books to your shelfFollowing this, she regretted that she had spent a major part of her life waiting for the right moment to do things. “It is only when a moment becomes a memory that you realise how valuable it is”. She advised the parents to teach their children to enjoy life to the fullest. She concluded her speech with a quote by Abraham Lincoln, “And in the end, it’s not the years in your life that count; it’s the life in your years.” Amulya Patnaik began his speech by complimenting the school authorities. He talked about how India is turning into a superpower economically but is not really excelling in the civic sense. He laid emphasis on the importance of discipline: civic and self. In his speech, he narrated an anecdote about when he went to the UK for training. This incident made him realise how deeply rooted self-discipline should be in school kids. He praised the school and its excellence. According to him an introspective approach towards society is very important and he advised the kids to maintain an equilibrium between job, family, and health. Also Read – Over 2 hours screen time daily will make your kids impulsivePatnaik talked about the cyber world that we are living in today. He mentioned how technological advancement has led to the gadgets becoming an integral part of our lives. He advised kids, parents, and teachers to have a ‘Cyber Recess’: a day’s break from the cyberspace which could be utilized for recreational purposes. He mentioned the various programmes that the Delhi Police has initiated for the youth – Sashakti, a programme that reaches out to the girl students of various Delhi schools and teaches them self-defense as well as HimmatPlus, a mobile app. The Chief Guest, Principal, Vice Principal, Dr Renu Nayyar, and class representatives felicitated the scholars by presenting badges, blazers, pins, ties, and certificates of merit. The Prantik Roy Memorial Gold Medal, for an all-around performance, was awarded to Sagnik Anupam.last_img read more