: a high traffic site, low conversion rate. I believe this kind of website is occupy a certain number. Encountered such a problem, is the most troublesome thing website manager. Why do I say it? The site itself has a qualitative flow, but the conversion rate is always a gentle period. If you can not effectively and timely discover and solve problems. The site at this time, the impact will be great;
to build a website belonging to the previous work, to improve website traffic and conversion rate is belonging to the late of work. After the two factors, in a unified planning process. The two is to contrast? Whether the high traffic sites, the conversion rate will have significant change? For this kind of problem, is the problem of website optimization staff often need to think of. According to these two problems, can be considered from two aspects.
many owners in the promotion of the time, in order to search engine weight effect, all love to promote business name. For example, our company is the construction site, with "Shanghai site construction"
from the recent love Shanghai update site is very much affected. K, right down, ranking dropped and so on are uncommon. No matter what is the purpose of love Shanghai adjustment strategy, for most of the webmaster or on the website for students to website optimization and promotion for employees, can afford to toss the ups and downs. Especially the regular site, even if manslaughter may be restored. But a few days did not make their own income to do rankings off site without performance with the boss to explain how.
to promote their own brand
regardless of rules, big website platform is always sitting there quietly. Each individual station is K half alive when you will find at the front of the line are those pages within the website. These prepare in advance, on one hand, but also the prevention propaganda website to changeable period the user can’t find your information. In particular enterprises, many enterprises now have to platform enterprise specialized two level substation, the functions are complete, free charges also have the. Different industries have different choices, generally according to the website ranking in the industry to choose sub station. Site is the chance of K is almost no, so keep this in reserve, can also reduce the survival crisis in a certain extent.
find a good competition, we must through the core keywords ranking, long tail keywords ranking, the construction of the chain, the website included quantity, Alexa ranking, social media marketing comprehensive comparison on their own website, web site, clear differences, find themselves lack of website, and later to take certain measures to accelerate lack of respect, the purpose is to outdo each other.
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first time we took over a site, the first time is to understand the knowledge of the industry, I do not say this. But we understand the knowledge of the industry after the more important is through analysis of the industry keywords, resume their own vocabulary, if the site had a thesaurus, we should analyze the keywords, because before that you think is not reasonable.
as an optimization personnel, make snap of the enterprising spirit is essential, but for site optimization especially love Shanghai, stability overrides everything, if you really want to modify the site title such as the website, the website has the main product changes, this time we have to do is, according to the theme of the new website optimization, first how to do good planning, such as the first from the content page to column page to change the page should be gradual to operate, according to the new words in the premise of ensuring the high quality of the plateau gradually implemented rather than send the chain anchor text is too concentrated to do what. The author through their own practical experience for the website optimization and the webmaster frequently called, do not frequently modify site title, the title change was fatal to the influence of the weight and website ranking.
we know that the search results in the title of the information mainly from the content of the page title. However, in order to improve the page user experience, search engine will be based on the actual situation from the title to intercept the corresponding content to show users, it will be different in different search engines. In fact, in order to show users meaning complete title, search engine will be adjusted according to the actual condition of the page.
, the first title length
keyword refers to the distribution of keywords in the title appears in the position. Many people love to leave them standing in the key words, the search engine optimization point of view, this is a very unwise.
title, Title tags. The whole article is a topic. Most search engines are extracted from all or part of the title as the title of the information. Therefore, we write the title of the article, to highlight the theme, concise content.
site traffic conversion rate (Conversion Rate) refers to visit a site visitors, transforming all visitors the proportion of visitors. In the Internet, there are many sites, traffic can also be over 10000, but those are the clouds, are passing, can really become their customers have? And some websites are not their IP, only a few hundred, but always accurate grasp the customer, this is the difference between high and low conversion rate. Website to operate successfully, which work to be done to enhance the site’s conversion rate? There are three kinds of
website will be a good target keywords, to start digging out a large number of long tail keywords, the target word is IP to our website, and improve website popularity. And the long tail word is the guarantee of the conversion. How to mining the long tail keywords, in fact we have a lot of methods to love Shanghai mining. There are many.
line on the website after half a month:
collection has reached 50+, the snapshot is fast, the exchange can be started Links the necessary before did not change, after all, the website quality you can not, do not bother to throw people worn-out lips.
The third stage:
good luck, basically has experienced second times of love Shanghai update, high quality articles if the day before to publish more than 3 articles, you will have included increased significantly, if your article quality is good, now basically can reach the next snapshot and included the. You only need to maintain this advantage, continue to adhere to both.
The second stage:
whether it is "high weight website chain" or "submitted to love Shanghai", love Shanghai usually included home in 7 days (now faster, usually the next day). General can be seen through the log, the spider came to a new station after all kinds of crazy grab page content on the site.
note: the anchor text link content and links to related page
note four: website content outbound links number
The anchor text link
web page content is derived through analysis and observation (see links to Wikipedia content are) not many movies, but for the enterprise website content is not too much of the case suggests that the number of pages outbound links the best control in about 5 (500-800 words left and right content), after all the content of the website is not strong enough, can not be established strong network.
to the customer site in the analysis of such a problem, do not use the corresponding page keywords website keywords links the content, we mentioned content relevance link on the site layout process, this is related with the anchor text links page, for example, such as the website link anchor text is "Shanghai dragon" linked pages should be about why Shanghai dragon introduced above to do so, because the terms for search engine and user click on your link is to understand the words are described in detail, we can refer to the wiki system links, each link is open to the words to describe.
is not just contact Shanghai dragon without a clue? Is not to know Shanghai Longfeng every day to do what is not? Don’t know the chain how to send, how to find the platform? Even when the first contact for Links, added a lot of groups of sad no response. We are a little bit out of Shanghai dragon the road how to go.
SEM, and promotion tools, is to provide us with the keywords, to make good use of it.
, and a lot of Links group. I really want to tucao. On the same day when they learned how to change Links, said that by adding group for Links. I then added a lot of groups. A group of very pious, but without a pass. I’m really hurt. Later, all ready.
fourth, you can also add head of the group, and the webmaster lay a good relationship.
? optimization workLove Shanghai statistics
on ecology and technologyThe search was first proposed by
pea pod in the mobile distribution also started to do a search within the application market is compressed under the condition of transformation. In this context, pea pods proposed this idea to investors, its essence is to tell investors: pea pods do another mobile phone or Google Chinese love Shanghai.
love Shanghai through mobile application alliance ", to provide professional services for the mobile Internet traffic is realized for mobile applications, to help developers to promote the flow of value of mining. Through mobile alliance, fell in love with the sea to help developers and fell in love with the sea nearly 300 thousand existing customers and potential customers more docking, mobile traffic.
mobile phone and other terminal product is not conducive to the text input, voice search, image search has become one of the development direction of mobile search. With the long-term accumulation of technology, relying on powerful search giant matching technology and data accumulation and build a higher barriers.