With a capacity of 62,000 spectators, ten minutes before its appearance was less bald in yesterday’s game. It also did not fill up. Rojiblancas were seen around the stadium from the first hour, although in a smaller proportion than Culés, there were. The Saudi athletic club, with its 50 members, and Juan, Álvaro, Iván and Noelia, the four Atlético fans who have traveled from Madrid Because the club always has its breath on trips outside they were also in their stands. Giving your breath (“Because it is the Atleti and this is a rare place you can come to. We prefer that the Super Cup does not leave Spain but if it does and comes to a place like this, you have to be. We have spent every day on vacation to be here!“). Noelia, with very long hair, in the morning she already wore her black and white rojiblanca.” There is no person who has not looked at me, “he explained to AS. It is noted that a foreigner does not go unnoticed.” But everything is still a lot better than we thought, “argue the four. Bireen’s presence in the stands, mixed with men, when until two years ago it was impossible even to enter, it confirms. Tickets for this match available to the Saudi public were sold in just two hours. “They flew, they flew,” explained Bireen Sadagah, captain and founder of the first women’s league champion team in Arabia, created in October 2019, the Eagles. She wanted to be in the stands for this match, just for this one. The reason: Barcelona. Two hours before the start, it was heard on the speakers around the stadium, with a small area for food in which there was even a stand with t-shirts, flag and culé vinyl, its anthem already in loop. In the stadium, half an hour earlier, the proportion was 90% -10% of Barça fans.Like Valencia the day before, when Atlético came out to warm up it was whistled and booed as if playing in hostile territory. It happened when Oblak and Adam did it with Pablo Vercellone, red and white goalkeeper coach, and when the rest of the team did it. When Barcelona jumped, however, applause and a shout that sounded very athletic: “Messi, Messiiii”. For them it is the club’s anthem. When his name was announced on the stadium speakers the ovation was tremendous. How tremendous the boo to his coach, Valverde, the last name to say the speaker. Same sound when the image of the technician from Cáceres appeared in the video markers.
Travelweek São Paulo by ILTM opened on Tuesday 5 May with one of Brazil’s most reputed economists, Ricardo Amorim, sharing his views on the continuing increase in numbers and range of interest of luxury Brazilian travellers. He urged the world’s luxury travel suppliers not to overlook smaller markets such as Paraguay, Bolivia, Ecuador, Peru, Colombia, Uruguay and Chile.Despite Brazil’s poor economy, Mr Amorim observed that real wages for the working population in Brazil are going up. He commented, “Brazilians have more money to spend and they love to travel. However, not only are they able and willing to travel, these are people that love to spend when they are abroad, mainly because Brazil is one of the most expensive countries in the world in which to live.”In fact, Brazilians are second only to the Japanese when it comes to the amount spent when travelling abroad. Mr Amorim continued, “As an emerging market, Brazilians have wanted to travel for decades and now that they can, they take pride in their travels and really enjoy spending their money and sharing their experiences.”In conclusion, Mr Amorim also revealed that in 1980, those who travelled by plane numbered 9 from the US and Europe, in comparison to 1 from the rest of the world. Within 20 years, these statistics will be totally reversed with 1 person from the US and Europe travelling for every 9 people from the rest of the world and “Brazil will be leading the charge”.The powerful subject of ‘Food as the new global currency in bespoke travel’ then took centre stage at the Opening Ceremony. Three of the world’s most forward-thinking chefs – Brazilian Alex Atala (DOM and Dalva e Dito, Sao Paulo), Peruvian Virgilio Martinez (Central, Lima) and the Spanish Andoni Aduriz (Mugaritz, San Sebastian) – took part in a live discussion on stage, moderated by renowned travel and food journalist Nilou Motamed.Motamed set the scene with the observation that travellers today are obsessed with the sense of place of a destination and this is defined by its food. Atala pointed out that food connects seven billion people on a daily basis and as such, is more powerful than any social media.Alison Gilmore, Senior Exhibition Director of the ILTM Portfolio (read our interview with her here), summed up the impact of this stimulating Opening Ceremony at Travelweek São Paulo by ILTM, “This is what our guests have come to hear – who are the new high-end travellers from Brazil and Latin America, why they choose to go where they go and what they are seeking when they get there. The gastronomic reputation of a destination is redefining the luxury travel map and the topic is on everyone’s lips at Travelweek São Paulo by ILTM.”The business of Travelweek São Paulo by ILTM continues through to Friday 8 May with over 1200 luxury travel suppliers from across the globe and buyers from predominantly Brazil and across Latin America meeting on a strictly one-to-one, mutually matched basis.Connect on social media:@iltm_events #TravelweekSP #shareyourstorywww.iltm.comwww.travelweeksaopaulo.com