One of the key concerns for the federal government in a multimillion-dollar Natural Resources advertising campaign was the negative publicity around the proposed Northern Gateway pipeline, according to internal government documents.In particular, the statement of work provided to the ad company a year ago noted that media coverage had been critical of legislative changes that gave the federal cabinet power to override the National Energy Board recommendations on project approval.There was also criticism of changes that limited public participation in joint review panel hearings that are currently taking place in B.C., said the April 2012 document obtained by The Canadian Press under the Access to Information Act.Among the key issues:— “allegations that these changes will put British Columbia’s sovereignty at stake.”— “if cabinet can override the National Energy Board, why bother with Northern Gateway hearings, for a project which the government has already declared to be in the national interest.”— “ongoing uncertainty over impact of the Responsible Resource Development changes to the Northern Gateway pipeline.”— “putting Responsible Resource Development changes in the Budget Implementation Act means the federal government can adopt the changes without comprehensive analysis, hearings or debate by Parliament.”— “potential for changes to the Fisheries Act to end up in litigation.”The Conservative government’s energy policies and new energy developments will continue to come under public scrutiny, said the April 2012 document.“It will be important in this environment to increase public awareness and understanding of the Government’s balanced approach to energy policy,” the document said.Among the objectives of the two-year newspaper, television, online and radio ad campaign was to promote the government’s “balanced investments to secure Canada’s energy future and that this will help grow our economy, maintain our quality of life, and sustain our social programs.”The Northern Gateway proposal would see pipelines linking Alberta oilsands to a tanker port in Kitimat, on B.C.’s north coast.Project supporters say that diversifying the market for Canadian oil products beyond the U.S. — currently the only customer — will boost profits in the neighbourhood of $20 billion a year because currently producers are forced to sell to just one customer.Project opponents, which include many First Nations and conservation groups, say the pipeline poses too great a risk to the environment, in particular off the B.C. coast where it would result in more than 200 oil tankers a year traversing the waters around the Haida Gwaii archipelago.Natural Resources Minister Joe Oliver said the ad campaign relays facts to the public.“The advertisements provide specific facts about measures taken by the government to protect the environment, and other information on Responsible Resource Development,” Oliver said in an email.Natural Resources Canada has an advertising budget of $9 million for this fiscal year, according to a previous report by The Canadian Press.Oliver said all details of the ad campaign will be published in the annual report on government advertising activities.
Yahoo to cut 1,700 workers as CEO tries to save her own job FILE – In this Jan. 7, 2014, file photo, Yahoo president and CEO Marissa Mayer speaks during the International Consumer Electronics Show in Las Vegas. (AP Photo/Julie Jacobson, File) by Michael Liedtke, The Associated Press Posted Feb 2, 2016 2:45 pm MDT Last Updated Feb 2, 2016 at 8:00 pm MDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email SAN FRANCISCO – Yahoo is laying off about 1,700 employees and shedding some of its excess baggage in a shake-up likely to determine whether CEO Marissa Mayer can save her own job.The long-anticipated purge, announced Tuesday, will jettison about 15 per cent of Yahoo’s workforce along with an assortment of services that Mayer decided aren’t worth the time and money that the Internet company has been putting into them.The cost-cutting is designed to save about $400 million annually to help offset a steep decline in net revenue this year.Mayer also hopes to sell some of Yahoo’s patents, real estate and other holdings for $1 billion to $3 billion.Products to be dumped include Yahoo Games, Yahoo TV and some of the digital magazines that Mayer started as CEO. She will also close offices in Dubai, United Arab Emirates; Mexico City; Buenos Aires, Argentina; Madrid and Milan.In an apparent concession to frustrated shareholders, Mayer also said Yahoo’s board will mull “strategic alternatives” that could result in the sale of all the company’s Internet operations. Analysts have speculated that Verizon, AT&T and Comcast might be interested in buying Yahoo’s main business, despite years of deterioration.Mayer expressed confidence that her plan to run Yahoo as a smaller, more focused company “will dramatically brighten our future and improve our competitiveness, and attractiveness to users, advertisers, and partners.”Shareholders have questioned whether she has figured out how to revive the Internet company’s growth after three-and-half years of futility. Yahoo’s stock shed 34 cents to $28.72 extended trading after details of Mayer’s latest turnaround attempt came out. The stock has fallen by more than 40 per cent since the end of 2014 as investors’ confidence in Mayer has faded.“The investment community has given up on this becoming a resurrection story,” said Douglas Melsheimer, managing director of Bulger Partners, a technology banking and consulting firm. “At this point, it needs to be managed for maintenance or very slow growth. Marissa is more of a visionary whose background lends itself to a more ambitious strategy. I don’t think she is the one to navigate the company through job cuts or a restructuring.”Ken Goldman, Yahoo’s chief financial officer, said he got a “neutral” reaction after talking to some investors following Mayer’s presentation. He also acknowledged that both Mayer and he had made some mistakes that they are now trying to correct with this overhaul.“None of us are perfect in all of our decision making, but I feel good about the plan that we put in place and believe it’s the right one,” Goldman told The Associated Press.Some of Yahoo’s most outspoken shareholders, such as SpringOwl Asset Management, already have concluded that Mayer should be laid off, too.Mayer, a former rising star at Google who helped that company eclipse Yahoo, defended her performance.“Yahoo is a far stronger, more modern company that it was three-and-half years ago,” she said in a video presentation Tuesday.She also lashed out at reports that Yahoo spent $7 million on its holiday parties in December, labeling the figure as an “untruth” that is more than three times the actual cost of the festivities.Even after the mass firings are completed by the end of March, Yahoo will still have about 9,000 workers — three times the roughly 3,000 people that SpringOwl believes the company should be employing, based on its steadily declining revenue.“We would like to see a higher stock price, and we think Marissa and her current management team have become a hindrance to that,” said Eric Jackson, SpringOwl’s managing director. He declined to disclose the size of SpringOwl’s Yahoo investment.Yahoo’s revenue has been shrinking through most of Mayer’s reign, even though she has spent more than $3 billion buying more than 40 companies, while bringing in new talent and developing mobile applications and other services designed to attract more traffic and advertisers.The decline has persisted while advertisers have been steadily increasing their digital marketing efforts. Most of that money has been flowing to Google and Facebook — two companies once far smaller than the now 20-year-old Yahoo Inc.Yahoo’s fourth-quarter report provided fresh evidence of the company’s deterioration. After subtracting ad commissions, revenue plunged 15 per cent to $1 billion compared with the previous year — the biggest drop since Mayer became CEO in July 2012. Things continue to look bleak, as Yahoo forecast a net revenue decline of 12 to 17 per cent this year.The Sunnyvale, California, company reported a fourth-quarter loss of $4.4 billion, reflecting the eroding value of its services. The amount included a $1.2 billion hit for acquisitions made under Mayer, including a $230 million decrease in the value of blogging service Tumblr, which the company bought for $1.1 billion in 2013.